Hi, I'm FrancesFrances Okudo
Where business experience meets AI-fluent building.
I'm learning and creating at the intersection of web building, app development, and AI automation — shipping small, useful things and sharing what I discover along the way.
About
Real business experience for over a decade. Now building with AI.
I built my career in banking, wealth management, and business development before I ever wrote a line of code. Now I ship what works, under Productmum — where that business experience meets AI-fluent building.
Focus areas
What I'm building toward.
Web & App Building
Turning ideas into working sites and apps — designing, coding, and shipping products that feel good to use.
AI Automations
Wiring AI into everyday workflows to save time, spark ideas, and make small teams feel much bigger.
Digital Product Creation
Packaging knowledge into resources, tools, and downloads people can actually pick up and use today.
Skills & Credentials
The tools, training, and track record behind the work.
Tools & Skills
AI & Automation
Content & Copywriting
Strategy & Growth
Everyday Tools
Education
MSc, Global Human Resource Management
University of Liverpool, United Kingdom
2015
B.Sc., Economics and Development Studies
Igbinedion University, Okada, Edo State, Nigeria
2006
Credentials
Writing Samples
Copy that sounds like a person, not a template.
Marketing Copy
Product Descriptions
Social Media
Scripts
Project & Task Management
- Create detailed task lists with clear priorities and deadlines
- Assign responsibilities and track progress across team members
- Utilize boards, timelines, and Gantt charts for visual project tracking
- Maintain communication through comments and updates
- Ensure deadlines are met and stakeholders stay informed
- Generate progress reports and identify bottlenecks early
Selected work
A few things I've made recently.
Instagram Carousels (designed with Claude)
A carousel series designed collaboratively with Claude — combining prompt craft with visual storytelling.
AutomationClinic Scheduling Workflow
An n8n automation that handles clinic appointment scheduling end-to-end — intake, routing, confirmations and reminders, without manual back-and-forth.
Copywriting · Client WorkMarketing Copy — Landing Page Campaign Scripts
Long-form landing page campaign scripts written for a client in the coaching certification space — hook, proof, offer and close, built to convert on a video sales page.
Product ManagementCraftNG — Artisan App (Product Management)
Part of the product management team for CraftNG, an app connecting Nigerians with verified artisans. I contributed to the PRD, user flows and onboarding/login experience — from discovery through spec.
UGC Campaign — Client Video 1
A user-generated-content style campaign video created for a client — scripted, shot and edited to feel native to the feed.
UGC Campaign — Client Video 2
A second UGC campaign spot for the same client — same voice, different hook, built for social-first placement.
My Brother, Anyebe — Animated Series
An original animated series in development — written, designed and produced with AI in the loop.
Why Me
Business experience, not just AI hype.
Five reasons clients choose to work with someone who's sat on both sides of the table.
Business-First Thinking
Fifteen years in banking and business development before AI, so every build gets judged by results, not by how clever the demo looks.
AI-Fluent, Not AI-Obsessed
AI is the tool, not the pitch, there to make the work faster and better, not to replace judgment. If it doesn't save real time or bring in real enquiries, it gets reworked until it does.
Right-Sized Pricing
Solutions scoped to what a small business or solo founder actually needs, not enterprise overbuild you'll never use.
Hands-On Partnership
You work directly with me from first call to launch, not handed off to a rotating team of strangers.
Services
Work with me.
Three focused offers — pick the one that fits and let's talk.
AI Automations
Custom workflows, agents, and integrations that quietly do the busywork — so you can focus on the parts only you can do.
Discovery call, workflow mapping, build, and one round of refinement — typically 1–2 weeks.
Web & App Building
From landing pages to full products — designed, coded, and shipped end-to-end with AI in the loop.
Strategy, design, build, and launch support — typically 2–4 weeks depending on scope.
UGC Videos
Scroll-stopping user-generated-style videos and campaign spots — scripted, shot, and edited for brands.
Script, shoot or source footage, edit, and one revision round — typically 3–5 business days.
Enquire
Tell me about your project.
Share a few details and I'll get back to you within 48 hours with next steps, timelines, or clarifying questions.
Contact
Let's chat about building together.
Have an idea, a question, or just want to say hi? Find me on any of these — I'd love to hear from you.